Privacy Policy

1. Introduction

Business Marketing Systems Pty Ltd (ABN 25 139 675 559), trading as BitcoinAdvantage ("we", "us", "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bitcoinadvantage.com or use our services.

Registered Address: 81-83 Campbell Street, Surry Hills NSW 2010, Australia

We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and applicable laws of New South Wales, Australia.

3. Information We Collect

3.1 Information You Provide

When you interact with our website or services, we may collect:

• Contact Information: Name, email address, phone number when booking consultations or registering for sessions
• Payment Information: Processed securely by Stripe; we never store your card details
• Consultation Data: Questions and notes from your sessions to provide better service
• Communications: Emails, chat messages, and support correspondence
• Referral Information: When you refer friends or are referred (both parties' emails)
• Experience Level: Your self-reported Bitcoin knowledge level to tailor our content

3.2 Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and approximate location
• Browser type and version
• Pages visited and time spent
• Referring website
• Device information

3.3 Information We Do NOT Collect

4. Cookies and Tracking

4.1 Essential Cookies

Required for website functionality, including session management, security features (Cloudflare Turnstile), and authentication. These cannot be disabled.

4.2 Analytics

We use analytics to understand how visitors use our website, helping us improve our educational content. We do not use Google Analytics or sell your browsing data.

4.3 Affiliate Tracking

If you arrive via a referral link, we may store a cookie to credit the referrer. This helps us reward community members who spread Bitcoin education.

4.4 Managing Cookies

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

5. How We Use Your Information

We use collected information to:

• Provide and improve our educational services and consultations
• Process bookings and payments for consultation sessions
• Send confirmation emails and session details (Zoom links, calendar invites)
• Provide follow-up support as included in your package
• Send our newsletter and educational content (with your consent)
• Respond to your enquiries and provide customer support
• Improve our website, content, and user experience
• Detect and prevent fraud or abuse
• Comply with legal obligations

6. Marketing Communications

6.1 Consent-Based Marketing

We only send marketing emails to those who have explicitly opted in. This includes our Bitcoin education newsletter, event notifications, and session announcements. You can unsubscribe at any time via the link in each email.

6.2 Service Communications

Essential service-related emails (booking confirmations, Zoom links, session reminders, receipts) are sent regardless of marketing preferences as they are necessary to deliver our services.

7. Information Sharing and Disclosure

We may share your information with:

• Service Providers: SendGrid (email), Stripe (payments), Vercel (hosting), Supabase (database), Zoom (video consultations)
• Consultation Providers: Independent consultants and Chartered Accountants who deliver services you book
• Legal Requirements: When required by law or to protect rights and safety
• Business Transfers: In connection with merger, acquisition, or asset sale

8. Data Security

We implement appropriate security measures including:

• SSL/TLS encryption for all data transmission
• Secure hosting infrastructure with Vercel and Supabase
• Access controls and authentication
• Cloudflare Turnstile for form protection
• Regular security reviews

In the event of a data breach affecting your personal information, we will notify you and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme.

9. Data Retention

• Consultation records: 7 years from service date (for tax and legal purposes)
• Contact form submissions: 2 years from submission
• Session registrations: 1 year from session date
• Marketing lists: Until unsubscribe or 3 years of inactivity
• Chat messages: 90 days for service improvement
• Financial records: 7 years (Australian tax requirements)

10. Your Rights

Under Australian Privacy Principles, you have the right to:

• Access: Request a copy of your personal information we hold
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your data (subject to legal retention requirements)
• Opt-out: Unsubscribe from marketing communications at any time
• Complaint: Lodge a complaint if you believe we've mishandled your data

To exercise these rights, contact us at hello@bitcoinadvantage.com

11. International Users

11.1 European Union (GDPR)

If you are in the EU, you have additional rights including data portability and the right to lodge a complaint with your local supervisory authority.

11.2 California (CCPA)

California residents have the right to know what personal information is collected and to request deletion. We do not sell personal information.

12. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete it promptly. Bitcoin consultation services require clients to be 18 years or older.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we will also notify you via email if you have an account with us. Continued use of our services after changes constitutes acceptance of the updated policy.

14. Complaints

If you have concerns about how we handle your personal information:

1. Contact us at hello@bitcoinadvantage.com
2. We will respond within 30 days
3. If unsatisfied, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au